INTRODUCING GEHWOL'S NEW LOOK
We’re thrilled to unveil the new look of GEHWOL! With a refreshed design that mirrors our commitment to quality and innovation, our rebranding marks a new chapter in the legacy of trusted foot care solutions. This update isn’t just about aesthetics—it’s about reinforcing our promise to deliver high-quality foot care that meets the needs of our diverse community, from foot care professionals to everyday users.
CONTINUITY AND COMMITMENT
Founded in 1868 by Eduard Gerlach, GEHWOL started as a small business in Lübbecke, Germany, with a mission to make foot care accessible to everyone. Eduard Gerlach developed the first industrially produced foot care cream, which was a groundbreaking innovation at the time. This product set the foundation for GEHWOL’s reputation as a pioneer in professional foot care.
From these humble beginnings, GEHWOL has grown into a global leader in foot care, with products available in over 50 countries. Throughout our journey, we have remained committed to the GEHWOL mission and values — to provide high-quality, effective foot care solutions that are trusted by professionals and loved by customers.
WHAT'S NEW
With our rebranding, we’re thrilled to introduce the refreshed FUSSKRAFT line—a core element of our professional foot care offerings. While the names and packaging have been updated to reflect our modernized look, the same effective formulas you trust remain unchanged. For example, FUSSKRAFT Blue is now called Intensive Care, but it still delivers the reliable results you expect.
If you want to discover more about the new packaging and updated names, check out our detailed blog post. Click the button below to explore all the exciting updates!
WHAT TO EXPECT
As we begin this exciting transformation with the FUSSKRAFT line, we’re also looking ahead. Throughout 2024 and beyond, we will continue to roll out our new branding across all GEHWOL products. This phased approach allows us to ensure each product meets our stringent standards for quality.
Whether you’re a long-time fan of GEHWOL or a new customer discovering our brand for the first time, you can expect the same trusted foot care solutions that have made us a leader in the industry. Our commitment to foot care expertise and innovation remains stronger than ever.
Our rebranding is more than just a new look—it’s a reaffirmation of our commitment to you. We’re excited to continue this journey with our valued customers, providing high-quality foot care products that you can trust. As we honor our rich GEHWOL history and embrace the future, we remain dedicated to delivering the best foot care.
Here’s to a future of healthy, happy feet with GEHWOL!