OUR STORY

1868

1868: The Vision Begins

Eduard Gerlach, a qualified pharmacist, took over his father's traditional dry goods business and introduced a pharmacy as part of the company's offerings. At that time, foot care was not yet the core business, but would soon become this.
1882

1882: Innovation in Foot Care

Gerlach had a keen eye for the needs of his time: Good, comfortable leather shoes were not yet a product for average citizens, who were subject to extreme foot strain as factory workers or agricultural workers. In 1882, he unveiled the first industrially-produced foot care cream. This revolutionary product was named "E. GERLACH’S PRESERVATIVE CREAM."
1910

1910: The Birth of the GEHWOL Brand

In 1910, the trademark GEHWOL was officially registered. This name would soon become synonymous with quality and care in the field of foot health. Foot care experts possessed unparalleled insights into the intricacies of foot health.
1961

1961: FUSSKRAFT Takes the Lead

In post-war Germany, professional foot care began to emerge as an independent and essential service within the healthcare market. Recognizing that foot care experts possessed invaluable insights into the well-being of their clients' feet, we introduced GEHWOL FUSSKRAFT in 1961. This collection was meticulously designed to meet the specific needs of foot care practices.
2024

2024: A Modern Rebrand

A Fresh New Look Begins with FUSSKRAFT: GEHWOL’s rebranding journey began with the iconic FUSSKRAFT line, featuring a modernized logo, refreshed packaging, and clearer communication to meet the needs of today’s customers.

Today

Today: Your Partner in Foot Care

GEHWOL remains the trusted choice for professional foot care solutions, combining over 150 years of expertise with innovative products for healthy, happy feet worldwide.